Effective design management for small businesses

@article{citeulike:2966788, abstract = {How small firms invest in design expertise to develop new products and corporate identities to communicate their services is little understood. The research reported here documented the ways in which small manufacturing and service companies use professional design skills and their approaches to managing product, engineering and graphic design. Many firms are wary about the potential cost of employing professional designers and are unsure about the commercial outcome of design investment. Thus, a need exists to enhance design awareness amongst small firms. Those firms that employed design effectively found that design contributed to their business success. However, expertise in sourcing, briefing, liaising and evaluating design were varied and so training small companies in design management skills is needed also.}, author = {Bruce, Margaret and Cooper, Rachel and Vazquez, Delia }, citeulike-article-id = {2966788}, doi = {http://dx.doi.org/10.1016/S0142-694X(98)00022-2}, journal = {Design Studies}, keywords = {design, design-management}, month = {May}, number = {3}, pages = {297--315}, posted-at = {2008-07-06 05:10:46}, priority = {2}, title = {Effective design management for small businesses}, url = {http://dx.doi.org/10.1016/S0142-694X(98)00022-2}, volume = {20}, year = {1999} }

TY - JOUR ID - citeulike:2966788 L3 - citeulike-article-id:2966788 TI - Effective design management for small businesses JF - Design Studies VL - 20 IS - 3 SP - 297 EP - 315 N2 - How small firms invest in design expertise to develop new products and corporate identities to communicate their services is little understood. The research reported here documented the ways in which small manufacturing and service companies use professional design skills and their approaches to managing product, engineering and graphic design. Many firms are wary about the potential cost of employing professional designers and are unsure about the commercial outcome of design investment. Thus, a need exists to enhance design awareness amongst small firms. Those firms that employed design effectively found that design contributed to their business success. However, expertise in sourcing, briefing, liaising and evaluating design were varied and so training small companies in design management skills is needed also. KW - design KW - design-management AU - Bruce, Margaret AU - Cooper, Rachel AU - Vazquez, Delia PY - 1999/05// UR - http://dx.doi.org/10.1016/S0142-694X(98)00022-2 ER -